V12 44 BN Chrono-Automatic Watch
An ultra-precise timepiece inspired by Formula 1 racing and design.
• Black rubber strap.
• Silver aluminum hands.
• Stainless steel case, 44mm diameter.
• Sapphire crystals on front and back
.• Oversized buttons reminiscent of pistons.
• Equipped with ETA Valjoux 7753 chronograph.
• Functions: hours, minutes, subsidiary seconds, chronograph, date.
• 42-hour power reserve.
• Water-resistant to 325 feet.
• Hand-finished.
• Three-year manufacturer's warranty.
Price - $4,950
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B.R.M(Bernard Richards)
Bernard Richards loves the artisanal aspect of his production. His chronographs “smell” like motor oil. His clients appreciate this virile authenticity. “We are a small company, and that is an advantage. We can react quickly,” he says with pride. With six models, the brand sold 47 watches in 2003, 700 in 2004, and 1,200 in 2005, and it should produce 2,200 this year. The retail prices range from 1,500 euros to 35,000 euros.Everything in the shape of the BRM pieces is reminiscent of car racing: the straps (chequered flags, tyres); cases (wheel rims, nuts and bolts, engine); dials (wheel, dashboard, race car numbers); hands (open design like the spokes of steering wheels of yesteryear); and even the chronograph pushbuttons (pistons).